I set up Good Ventures, the development company that makes Evolve Beauty 11 years ago. Our mission has always been to make products that are healthier, greener and kinder to us and the planet and help to push the boundaries of what is possible in this area to help the beauty industry sustainably evolve.
One way we are evolving is to become completely transparent about our impact on the planet by publishing an annual impact report, starting with this report in January 2021 about our 2020 impact. We know that we have an impact all the way from ingredient sourcing to the moment our products are used and the packaging is (hopefully) recycled. To grow and transport our ingredients and products, carbon is emitted and water and land are used. We use energy to turn them into products. Waste is produced after our products are used. Our impact and responsibility also extends to the people within our amazing team and along our supply chain.
We have divided our impact into 5 areas we will measure and report on, and we have set goals for each area that we will work on to continue to reduce our impact. Our aim here is not only to become sustainable but to eventually aim to become regenerative. Regenerative means our impact is not zero, it is actually positive: restorative for the planet and restorative for body and mind.
This report is a roadmap for Evolve to become a regenerative business.
Our long term ambition is to move beyond being sustainable to become regenerative as a business. This means putting more into the planet than we take out: restoring, revitalising and renewing the world around us, as well as the wellness of everyone who uses our products.
We have divided our impact into 5 areas we will measure and report on, and we have set goals for each area that we will work on to continue to reduce our impact.