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A Letter From Our Founder Laura


THE UGLY SIDE OF BEAUTY

Beauty isn’t always beautiful.

To make change we needed to understand where change needed to be made, so we looked beneath the surface of beauty.

The beauty industry produces enormous amounts of waste, chemicals and carbon both directly and indirectly through its supply chain. Here is a snapshot of the beauty industry today:

Our Impact Goals - It's Time To Move Beyond Just "Not Doing Bad"

Our long term ambition is to move beyond being sustainable to become regenerative as a business. This means putting more into the planet than we take out: restoring, revitalising and renewing the world around us, as well as the wellness of everyone who uses our products. 

We have divided our impact into 5 areas we will measure and report on, and we have set goals for each area that we will work on to continue to reduce our impact.

WE'VE RESOLVED TO EVOLVE - CHANGE STARTS NOW

Whilst we are constantly Evolving to meet our impact goals and targets, we wanted to start making a change now. To do that we're involved with initiatives that help us to offset our carbon and become plastic negative. We know that offsetting is not the long-term answer to these problems, but whilst we work on a more permanent solution we want you to know that we are affecting change now in two incredible projects.