We choose ‘green science’, the power of plants, over synthetic alternatives. Laura and Violaine in our development team together have over 30 years experience in formulating natural products that work.
We believe that our natural and organic ingredients are healthier for skin and we use them wherever possible. You can see the percentage of natural ingredients on the label of each product you buy from us.
All of our products are 100% vegan and cruelty free. We screen every one of our 150+ ingredients in order to check that it has been ethically and sustainably sourced and that it is also biodegradable and GMO free.
Our mission is to be the greenest beauty brand out there by integrating the greenest packaging materials as soon as they are available and making it easy to recycle and reuse our packaging wherever possible.