Hyaluronic Acid is a deeply hydrating ingredient. It's a water-holding ingredient which helps to keep skin plump and hydrated. Whilst it may sound like an unknown substance, Hyaluronic Acid is actually something that our bodies naturally produce.
However, as we age, the amount we store in our bodies decreases - by the age of 50, it’s possible that your body’s Hyaluronic Acid reserves will have decreased by 50%. This is one of the reasons that our skin tends to become drier and duller as we get older, as new skin cells are not being produced as quickly.
Hyaluronic Acid is a humectant, and one molecule can retain over 1000 times its weight in water within skin cells, which makes it a fantastic plumping moisturiser. This is why Hyaluronic Acid is found in so many moisturising serums and creams, and we use this fantastically hydrating ingredient in many of our handmade products.