Hyaluronic Acid is a skincare staple, but don't let the word "acid" put you off of this powerfully hydrating product.
Hyaluronic Acid is a humectant, which means that it has an amazing ability to retain water within skin cells, with 1 molecule able to retain over 1000x its own weight in water. This is why it has proven popular with those looking to keep their skin plump and hydrated.
This gel-like substance is actually something that our bodies naturally produce, however as we age the amount we store in our bodies decreases and skin can appear drier and duller as a result. Fortunately though, a number of products in our range of moisturising serums and creams contain Hyaluronic Acid, and the most popular are below!