Press

The Times 19th January 2017

The Times 19th January 2017

"Evolve has got to be one of the best organic beauty brands for the effectiveness of its products and elegance of its packaging. Its shampoo sounds more like a smoothie — it’s packed with things such as baobab proteins and pomegranate extract — and has impressive stats that you can feel smug about (98.5 per cent natural and 70 per cent organic).

It made my hair, which is normal to dry, feel soft and smell delicious from the first wash. I don’t normally use conditioner but read on the back of Evolve’s (£14) that you should just apply it from the mid section to the ends then leave for two minutes.
It proved you should always read the packaging: my hair was less frizzy when roughly blow-dried and — bonus —didn’t look stuck to my head at the roots."- Superfood Shine Shampoo